From November 21st, you can visit the temporary exhibition by Joana Biarnés , 'Fashion on the Street', on the ground floor of the Museum of Teruel . This exhibition, curated by the historian and art and fashion critic Josep Casamartina i Parassols and by the artist herself (who died in 2018), unfortunately has not been able to enjoy the success that her exhibition has had in the Tinglado space of the Tarragona City Council, the Sala Muncunill of the Terrassa City Council and the Sala Canal d'Isabel II of the Community of Madrid. The exhibition has been organized by the Museum of Teruel, the Photographic Social Vision Foundation and the Joana Biarnés Archive.
On the one hand, you can appreciate the photographs that Biarnés took of various models in the streets. Despite the sophistication and fantasy that characterizes the fashion sector, Biarnés portrayed them naturally, without looking for lavish or extravagant scenarios, capturing the essence of his time like no one else. Although, at that time, portraying a model on the streets of Madrid was a provocation, Biarnés knew how to reflect in his fashion photographs the reaction of the people, who were surprised. As for the exhibition discourse of the exhibition, it also includes the artist's life trajectory and the screening of fragments of the documentary entitled Joana Biarnés. One among all, with interviews with the photographer herself. In addition, you can see three copies of magazines from the Marina and Miguel Pintre Collection, with reports by Biarnés, which complete the exhibition alongside five dresses from the period lent by the Fundació Antoni de Montpalau (which has one of the most outstanding fashion collections in Spain, with pieces by Asunción Bastida, Renoma, Elio Berhanyer, Carmen Mir and Biarnés' wedding dress, created by Antonio Nieto himself).
Lourdes Albert i altres maniquins a la Gran Via, en un editorial per a Herrero i Rodero, Madrid (1967)
Biarnés' relationship with fashion
Joana Biarnés entered the world of fashion in 1959, when Pilar de Ávila, director of the magazine La Moda en España, published in Madrid, asked her to collaborate in covering fashion chronicles, especially those that spoke of the haute couture of Barcelona's high society, which at that time was the most relevant in the country. From there, Biarnés came into contact with Pedro Rodríguez and Asunción Bastida, with whom she worked and collaborated closely between 1959 and 1962. From 1963, she began working as a photojournalist for the newspaper Pueblo and moved to Madrid, beginning a ten-year period in which she offered her best photographic production. The photographer chose the styles, the themes, the locations, the models and, often, provided her own accessories. This fertile stage of his professional career opened many doors for him with the main dressmakers of Madrid, such as Lino, Vargas and Ochagavía, Marbel Jr, Herrera and Ollero, as well as Elio Berhanyer, Antonio Nieto, Miguel Rueda and Jujo Rocafort. He also collaborated with other designers such as José Luis, Miquel Marinero, Herrero and Rodero, Cirilo Fernández or Villaroy, and with brands such as Cottet, for which he created the image of many advertising campaigns.
Biarnés managed to become a regular chronicler of the society and glamour of the Spanish capital. In the exhibition we can see images of characters with whom she was friends, linked to the world of fashion, such as Lucía Bosé, Karina, Natalia Figueroa or her husband Raphael, among others. As a curiosity, it is worth noting that Biarnés' opinion was key when choosing the André Courrèges dress that Massiel used to perform the popular song La, la, la, with which she won the 1968 Eurovision Song Contest, helping to create one of the Spanish icons of that time.
Editorial de moda a Madrid (1967)
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