The 33rd edition of 080 Barcelona Fashion presents '080 Aesthetics'

The 33rd edition of 080 Barcelona Fashion will explore new forms of expression, consumption and relating to the sector. He will do it with '080 Aesthetics', one of the novelties of the contest and which is a digital exhibition in the Pavillion de la Puríssima in the Modernist area of Sant Pau.

It is a multidisciplinary space dedicated to digital art and music that is expected to bring together "artists of international renown" from fashion, as reported by the Department of Business and Labor in a statement. The event will be organized from April 9 to 12 and will also feature 24 fashion shows by the same number of designers such as Custo Barcelona, Txell Miras, Escorpion, Avec Amour and Jnorig, among others.

The event is committed to "innovation and creativity as engines of change" in the industry and to combine emerging brands with established ones, at the same time, that are committed and aware of the values of the event.

080 Aesthetics

In this edition, the area open to the public is expanded to host '080 Aesthetics', a digital exhibition located in the Puríssima Pavilion that brings together internationally renowned artists linked to the world of innovation and fashion. The '080 Aesthetics' seeks to be a point of reflection and meeting of new forms of expression through technological innovation. All together, it will be accompanied by a creative experience with art, music and technology. The installation of this space requires expanding the area of the 080 in the Modernist area.

The aim is to present a space for reflection on the future of the sector and offer the public a unique creative experience that combines art, music and technology. With this new impetus, 080 Barcelona Fashion becomes a meeting point for new forms of expression through technological innovation, while offering a unique and unique space to discover the latest trends in digital art and fashion.

The exhibition is commissioned by the creative studio Misato Kindness and brings together artists from different fields to explore and create stories such as: Andrei Warren, Bryan Huynh, Daniel Sannwald, Hans Reyes, Jon Emmony, Miroslav Perkovik & Miliça Lukic, Misato Kindness , Oscar Zabala, Sucuk und Bratwurst, Unax Lafuente, Yuen Hsieh and Rodolfo Hernández. The meeting of these artists will generate an expressive ensemble in which the visitor will take a journey through different aesthetics and narratives, with one element always in common: the technology behind the creation of these pieces and the DNA of the artists 080 Barcelona Fashion is committed to sustainability, diversity and feminism, which together with new technologies, are the intrinsic values of the Catalan fashion platform.

In this edition, the event has the support of 5 sponsors and 11 collaborators. The sponsors are Wella (official hairdresser), MAC Cosmetics (official make-up), Moco Museum (official cultural content), Nobu Hotel Barcelona (official hotel) and OK Mobility (official mobility sponsor). As for the collaborators, the brands participating in this edition are: Thuya Professional Line (official manicure), Rowenta (official ironing and hygiene), Iryo (official train), Westwing (official furniture), La Roca Village (destination official fashion), Do Montsant and Do Terra Alta (official wines), Cointreau (official liquor), Natur All (official water), Pago (official mocktails) and Fever Tree (official mixer).